One Year in Cambodia “7-Eleven” Sticks to Corporate Social Responsibility


7-Eleven Cambodia has committed to sticking business operation close with community and society with sustainability. 7-Eleven has operated in Cambodia for one year with good feedback from customers, focus on the pros of many products in need, unique service for good impressions according to the slogan “We aspire the smiles of customers from happy staff” create jobs, create incomes for local people.

Chairoj Tiwatmuncharoen, managing director international of CP ALL (Cambodia) Company Limited, management of 7-Eleven Cambodia stated that 7-Eleven in Cambodia has been in service for full 1 year with stores available in communities and in fuel stations, located in 7 provinces such as the capital Phnom Penh, Kampong Cham, Banteay Meanchey, Siem Reap, Kampong Speu, Kampong Chhnang and Preah Sihanuok which is the latest province with recent opening of 7-Eleven store in August. We also plan to increase continuously to provide convenience to Cambodian people in other areas and as a force to push Cambodia’s economy.

“The increase of society of people in town leads to economy growth. People have more purchase force, young adults have good response to the change. What is important is that Cambodian people already favor Thai products and with social stability plus laws and regulations supporting businesses as well as good quality labor. These factors make 7-Eleven grow. While the situation of Covid-19 recovers, the tourism sector which is the backbone of Cambodia’s economy, enable various businesses to grow continuously,” Chairoj stated.

For the direction of our business in Cambodia, we still stick to the value of 3 benefits of Chareuon Pokpan group that is creating benefits for the country, people and organization which is what CP All adhere as a compass in Thailand, especially 7-Eleven in the purpose to grow along with community and society, offer quality products and services in need and creating smiles for everyone.

“CP All is committed to help create and share opportunities with specific policies as the gateway for selling local products in Cambodia while still provide job opportunities to local people for help improving business. Staff, at head office and at the stores are Cambodian citizens up to 99%, sharing the knowledge of new management style to Cambodian people, taking care of everyone as family member with understanding and empathy, help create good experiences for everyone. Moreover, still give opportunities to local businessmen and businesswomen in being store business partners and can transfer the rights to family member for long time. We can say that at all 7-Eleven stores, every process is connected to help push forward economy in Cambodia including material sellers, contractors, mechanics and transporting business in the country also. All these help push and enhance directly on Cambodia’s economy,” Chairoj added.

By the way, CP All (Cambodia) Co., Ltd, an indirect subsidiary of CP All Public Company obtaining the franchising and operation rights of 7-Eleven in Cambodia for 30 years with the possibility of 2 time extensions, each time lasts 20 years. The first store has been open since 30 August 2021.